You can see those toothbrushes that says my name, JFK airport. This is what Shine does with Colgate. So I have tons of these that I give out. And believe me, no one ever expects a dentist to give our free toothbrushes and toothpaste. I give these out all the time. And I’ll tell what really helps me. [inaudible 00:00:26] when I go to the counter, I give the gate agents toothbrush and toothpaste. Automatically upgrade to whatever seat you want. I go into the cabins with pilots because cabins are open as you board the plan. I said, “Guys, are you New York based?” “Oh yeah.” “Well come to the office for when you have a break,” or the flight attendants, here’s a toothbrush and toothpaste.
Little marketing tools mean a lot. When I travel like a lot of us do, I go into a hotel, the Hilton, the Marriotts, the front desk, I give them toothbrushes and toothpaste. “Oh, I’ve heard of you. Yeah, when I come to New York, yeah, I’ve heard of you” or “I know that.” It’s little things, the amenities get you in a better room or get you better service, and so forth. So it’s always good even when you go to a restaurant, you know? It’s advertising. You never know who’s gonna come and see you.
That’s the strangest thing. I give out cards to as many people as I can and introduce myself. But it works. And the funny thing is I’ve had people come in four or five years later with a business card. “You know Doc, remember when I was here at United Airlines? I had this in my wallet four or five years. I haven’t had any problems since then.” But they remembered because you gave it to them personally. You did it to them, and that’s what they want. They want that personal touch.
Dr Robert M Trager is the JFK Dentist
JFK Airport Building 14 West Wing
Jamaica NY 11430
email [email protected]
ALL INSURANCE PLANS
Dr Robert M Trager is the LGA Dentist
Central Terminal Building
Room 3636 – West Connector
Flushing NY 11371
Number One On The List
New Hyde Park NY 11040